KUALA LUMPUR: iProperty.com.my recently unveiled iProperty Pro to help Malaysian property agents promote their property listings using the latest property data insights.
It said Covid-19 had caused big shifts in the local property market and property agents would have to adopt a more digital approach to adapt to these changes.
"iProperty Pro is designed to equip property agents with property data insights to help them recharge and grow connections with the millions of property seekers in Malaysia who are using digital platforms to buy and sell properties.
"This is in line with iProperty.com.my's objectives to forge stronger partnerships with property agents and to help them recharge their businesses, with the hopes of them emerging stronger post Covid-19," it said in a statement.
iProperty.com Malaysia Sdn Bhd agent and developer sales general manager Sean Liew said the recent effects of Covid-19 were showing further shifts in the way property agents and property buyers, sellers and investors interact on their property journey.
"We hope iProperty Pro will leave a positive impact on the Malaysia property market and the broader economy,' he said.
REA Group Asia customer data solutions general manager Premendran Pathmanathan said iProperty Pro was designed to equip today's property agents with the right tools and property data insights to help them recharge and grow connections with the millions of property seekers in Malaysia..
"Most homebuyers have an idea of the property type and area they wish to purchase but many might not be aware of the current market values and other pricing denominators including median price and median prices in a particular area.
"This is where property agents can help to close the gap with iProperty Pro's data and analytics that provides valuable insights of the local property market in order to assist them in optimising their listings.
"We believe this will benefit both property agents and homebuyers and in turn, help revive the local property market post Covid-19," he said.
